About Us

A family affair

C.Stuart knows how important family is. A fourth generation, Australian owned family business, we manage some of Australia’s most recognised baby brands; Snugtime, Big Softies, Halo, Baby Love and Tickle.  From those intrepid first years when my grandfather pioneered the company, to launching the brand internationally, I am amazed actually how far the company has grown. Every day, we look for new ways to connect with families around the country, provide value to our customers and make a positive contribution in the communities where we do business.

Today, we have been delivering quality baby brands at affordable prices to Australian families for over sixty years. The strength of our brands speak for themselves, because I wouldn’t want any less for my family. That means my family, like yours, has grown up wearing the same brands as you enjoy every day.

We only use the best fabrics and designs to ensure that something not only looks good is made just as safe. Our garments are thoroughly tested to exceed fire standards and Australian Design Regulations (ADR), because we know how important safety is for your child.

In a world full of mass produced products, we realise choosing a strong Australian owned brand that you can trust is more important to you than merely the price. We will continue supplying Australian families’ quality baby and kids wear they love as much as we do. That is my promise.

Paul Stuart CEO

“In post-war Australia, people had little money. I started selling cloth nappies & towels from my van to help struggling families care for their children, the rest, as they say, is history”

Cecil Stuart, 1948

Founder